Worked as a writer, director, and speaker at global forums including UNDP, ILO, IFES, SAARC, and various cultural, literary, and media platforms. Represented Pakistan in multiple countries, including European and Gulf nations, Singapore, India, Bangladesh, and Iran. Led cross-border media collaborations, facilitating global cultural exchange and enhancing international dialogue.

ZTBL – as an Assistant Director, Islamabad
Assisted in developing branding strategies and overseeing content production. Coordinated with international partners for collaboration and played a key role in producing corporate documentaries, press briefings, and media campaigns to improve ZTBL’s outreach and image.

FROM EAST COMMUNICATION / M/S RAYS – as a Managing Director, Islamabad
Led print and electronic media production, executing impactful advertising campaigns and strategic brand promotions. Developed advertising proposals for top businesses and institutions while providing expert consultancy to enhance corporate media presence and visibility.

LOK VIRSA – as a Program Executive, Islamabad
Directed and produced cultural documentaries and music programs featuring legendary artists, while scripting and managing video production for cultural events in Pakistan and abroad. Organized and managed Lok Melas with extensive media coverage, developing strategic communication plans to enhance Lok Virsa’s public image. Strengthened media outreach by liaising with journalists and broadcasters, creating impactful radio/TV commercials and documentaries. Additionally, arranged press briefings and press releases to ensure widespread coverage of cultural initiatives.

MANHATTAN INTERNATIONAL – as a Director Productions, Karachi
Developed corporate branding strategies tailored to market trends and audience engagement, executing high-impact media campaigns to enhance corporate reach. Facilitated corporate interviews and talk shows on national television while producing multiple television programs and documentaries for PTV World through Manhattan International.

STAR ASIA & PUNJAB TV – as a Station Head, Islamabad
Led marketing and production operations, ensuring high-quality content creation across various platforms. Hosted and produced Capital Point, a political talk show featuring key figures, and directed the 26-episode celebrity talk show Such On-Line. Produced corporate documentaries for ISPR and ZTBL, highlighting institutional achievements, while managing live news coverage for accurate, real-time reporting. Conceptualized and directed App Bhi Kahiye, a public opinion shows on social issues, and created impactful documentaries on WANA, SWAT, and post-earthquake rehabilitation for ERRA & IOM.

ORIENT MACCAN – as a Director Productions, Islamabad
Led strategic media campaigns across digital, print, and broadcast platforms, driving impactful advertising and branding initiatives for corporate and public sector outreach. Managed media relations to ensure effective communication with the press while overseeing the production of documentaries, commercials, and cultural programs to engage diverse audiences.

EVER NEW CONCEPT – as a Director Productions & Business Development, Islamabad
Directed and executed strategic media campaigns across digital, print, and broadcast channels, enhancing brand visibility and public engagement. Developed and managed advertising initiatives for corporate and public sector clients while strengthening media relations to ensure effective press communication. Oversaw the production of documentaries, commercials, and cultural programs, delivering impactful content for diverse audiences.

ADBP – as an Assistant Director, Islamabad
Handled PR responsibilities, including designing, printing, and editing the Agrobanker journal and drafting press releases. Coordinated with international organizations like ADB, World Bank, and IFAD for foreign assistance, liaising with foreign consultants and arranging high-level meetings for credit line procurement.

BAHRIA COLLEGE – as Associate Professors, Islamabad
Guided students in media, communication, and digital storytelling, encouraging critical thinking, creativity, and real-world applications in media studies. Utilized interactive discussions, hands-on projects, and case studies to enhance effective learning. Inspired future journalists, filmmakers, and content creators to explore the impact of media on society, fostering a deep understanding of its role in shaping public perception.

OPF UNIVERSITY, as a Lecturer, Islamabad
Taught courses on effective communication, focusing on developing students’ skills in conveying ideas clearly and persuasively across various media platforms. Covered production and post-production techniques, guiding students through the entire process of content creation, from conceptualization and filming to editing and final delivery. Through hands-on projects and real-world examples, students gained practical knowledge and industry-relevant skills to excel in media production.

LITERARY ART AND CULTURE SYNDICATE (LACS), as a Chairperson, Islamabad
At LACS, we believe in the profound healing power of literature, art, and culture, fostering awareness, peace, and love to shape a positive, productive, and progressive society. With a rich history in fine arts and a dedicated team of professionals and artists, LACS is committed to creating impactful artistic initiatives that highlight critical social issues, including human rights, health, education, justice, gender equality, and child welfare. Through innovative artistic expressions, LACS continues to inspire, educate, and advocate for meaningful change—proving that creativity is not just an art form, but a force for transformation.

WAQAR E PAKISTAN, as a Vice President, Lahore
The main objective of Waqar e Pakistan Literary Research Cloud is to provide a platform for national and regional languages to be compatible with the requirements and needs of modern times, so our new generation could better socialize on regional and national levels. Those who are doing research work in any respect on national and regional languages can be encouraged and their work can not only be preserved but also reached out to as many people as possible at regional, national and inter-disciplinary levels through a strong social media platform.

PTV – Dam-e-Rasai, Bargo Shajar (Kashmir issue), Tum Kia Miley, Pehli Boond (social reforms), Ishtihar Lagana Mana Hai (youth issues), Pani Pay Nam (Lux Style Awards nominee).

ARY Digital – Eid Kuch Aisi Bhi Hoti Hai, Ranjish Hi Sahi, Pakeeza (under production).

International & Special Projects:

» Khushbu (Ever Ready Pictures, Germany).
» Drama series on child labor (ILO & PTV).
» Rest-2-Rent (PNCA Drama Festival).
» Chand Mera Bhi To Hai (ILO & PTV teleplay).
» Mati Ki Guriya (UNDP & PTV drama project).

Film Script: DHAI CHAAL (Feature Film).

» Author of 5 short story books and one poetry book.
» Translated 20th-century American writers for the Pakistan Academy of Letters.
» Released original poetry and composition through WAADA.
» Penned serials for overseas Pakistanis.